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Hi, I'm Julia

a Designer who likes Design systems a lot.
I'm also buiding a micro agroforestry in Brazil.

UX Design and Design System mentor and teacher. I am also Figma Community Advocate of Friends of Figma Portugal, member of Vagas UX leading a Podcast and Writer at UX Collective, currently in Amsterdam working at Booking.com.

5 years experience in Product Design

2 years experience with  Design System

Marketing Degree

14 years experience in Marketing

Product Design

Lastest work:

Open Account

This project aimed to enhance the user experience of internal tools used by the team. The focus was on streamlining workflows, improving accessibility, and ensuring that the tools are intuitive for all users. By conducting user interviews and usability testing, we identified key pain points and implemented design solutions that significantly improved efficiency and satisfaction among team members.

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My work

My design work lives at the intersection of modernism & elegant simplicity. Placing emphasis on typography, color, and motion. — My process begins by visualizing an overall narrative for the project, making it impossible to ignore. — I incorporate interaction into my designs because you feel a connection when things move as you’d expect them to.

Fee Manager Tool
30% less incorret payments for partners
Booking.com
UX Design
White Label vision [NDA]
Leading a vision for product development with focus on scalability
Booking.com
UX Design
API Landing Page Dev Portal
Improve get started with API - From 3 months to 5min activation target
Booking.com
UX Design
Design system hierarchy
Open Account
20% more Accounts Open in the APP expected - Full UX process 
Millenium BCP Bank
UX Design
Design system hierarchy
Accolade Design System
Leading the creation of a multi-brand Design System
Millenium BCP Bank
Design System

My

Process

01 — Proper discovery flight

During this phase, I dive deep into understanding the project's scope, the business goals, and—most importantly—the user's needs, problems, and dreams. This is where I gather all the requirements and crucial info to set us up for success. Yes, it might take a bit longer upfront, but trust me, it saves the team a ton of time (and headaches) down the road. Plus, I make sure the entire team is involved in the process because collaboration leads to better ideas and stronger solutions.

02 — Info architecture

I'm very visual. I need everything laid out like a detective board, with red lines connecting all the dots and big question marks marking the things I still don't know. By this stage, I'll have all the flows ready to illustrate discussions and drive everyone toward action, not just talking

02 — Ideation & Prototype

I gather all stakeholders to discuss pre-defined solutions and brainstorm new ones, along with conducting a risk assessment. With the data I collect, I start prototyping with as many people as possible to expand our vision of what we can achieve while considering the project requirements and deadlines.

03 — Test& iterate

With some hypotheses in hand, I dive into testing, validating, and making adjustments. Once things start to click, I lock in MVPs and outline the next phases, giving developers a clear roadmap to work from.

04 —Development, QA&Bug bashing

Since I involve developers from the very beginning, I don’t call this phase a handoff—we’re still working together on errors, use cases, and more. I stay as involved as possible during development, QA, and bug bash sessions.

05 — Post launching and vision

I share the work constantly—like, all the time. I also help the team share our progress and make sure the next steps are crystal clear with a solid vision. Plus, I start tracking all the metrics we’ve defined to keep us on course.

About

Me

About my education:

2023 - Qualitative Research - Mergo

2022 - Master Degree in Creative Computing and Artificial Intelligence - Lisbon Not finished
IADE

2021 - Design System Specialist Meiuca
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2021 - Design System & Ops Meiuca

2020 - UX Researcher, Research Methodology and Quantitative Methods Mergo Education
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2020 - UX Design EDIT Education


2019 - Graduation in Process ManagementEstácio de Sá - FIC

2022 —  UX Designer

at Booking.com in Amsterdam, The Netherlands

As a UX Designer in Strategic Partnerships I'm responsible for partner facing products such as white-label solutions for partnerships business and designing a vision for those products.
I designed a end-to-end use experience for a Partner Fee Management Tool and billing approval system with impact of 30% less incorrect payments.
I'm leading a vision for internal tooling framework
I am the co-lead of a initiatve to share UX work inside the Design community.
I'm collaborating with the Design System team as a Product Library owner and as a education contributor.
I designed the experience for Booking Demand API landing page and Developer Portal first version.

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2022 —  Design System Teacher

at Tangível Academy in Lisbon, Portugal


2022 —  UX Design Teacher

at Edit Lisbon


2021 —  Product Designer / Design Systems

At Millennium bcp Bank in Lisbon, Portugal


2020 —  Figma Community Lead/Advocate

Friends of Figma Portugal


2020 —  UI/UX Designer

At AJulio Group in Caldas da Rainha, Portugal


2019 —  Web Designer

At IMUT in Cairo, Egypt


2017 —  Web Designer and Marketing Analyst

At Kirash in Fortaleza, Brazil


2013 —  Creative Director

At TM Mídia in Tianguá, Brazil

2012 —  Graphic Designer

Ibiapaba Journal, Brazil

2010 —  Marketing assistant

Amway Nutrilite, Brazil

Medium

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